Facebook ads for trades
Facebook ads for trades work when three things are true: the creative is your real jobs, the targeting is your real towns, and every lead gets a text back within seconds. We run all three for electricians, plumbers, roofers, builders and every other trade, and we report on jobs won, not clicks.
What you get
- Ads built from your work, not stock photos
- Tight local targeting
- Instant follow up so leads do not go cold
- Tested, not guessed
- Reviews on every ad
- Reporting in jobs, not likes
Built by TomFounder, 10 years in search
Everything in facebook ads, spelled out
Ads built from your work, not stock photos
Before and afters, finished kitchens, new roofs, a van on a drive. Short videos cut from your phone footage with your reviews on screen. Real jobs beat stock photos every time for trades on Facebook.
Tight local targeting
Only the towns and postcodes you actually want to work in, with a radius you set. No wasted spend on homeowners forty miles away.
Instant follow up so leads do not go cold
Every Facebook lead gets a text within seconds and lands in your trade CRM, so you ring them while they are still thinking about the job. Most trades lose Facebook leads by replying the next day.
Tested, not guessed
Several hooks and creatives live at once. The weakest swapped weekly for new ones. Lead forms tested against your website so you know which converts cheaper for your trade.
Reviews on every ad
Your star rating and best Google reviews from review automation sit inside the creative, so the ad does the convincing before they click.
Reporting in jobs, not likes
A monthly summary in plain English: spend, leads, quotes sent, jobs won, cost per job. Nothing about reach or engagement.
Three steps, then it runs itself
Pick the jobs you want more of
Extensions, EV chargers, full rewires, new roofs. We build the Facebook ads around the jobs that make you money.
We make the creative and launch
Video and image ads from your photos, with your reviews on them, live in the towns you choose within a week.
Leads flow, we tune
Leads land in the CRM with text back on. You quote, we swap the weak ads out every week and tighten the targeting.
Why trades need this, in plain English
Facebook ads are the fastest way to put a trade in front of homeowners who are not searching yet, but are thinking about it. They work best for bigger ticket jobs where a photo sells the dream: a kitchen, an extension, a garden, new windows. They fail when the lead sits unanswered for a day, which is why the missed call text back and CRM are not optional, and why we only run Facebook ads for trades on the growth system. Pair with Instagram ads for trades on the same budget, and with Google Ads to catch the people who are searching right now.
"Tom is an expert in search. He rebuilt our website and I love it. It converts great. We compete nationally and I recommend him to everyone without hesitation."
Things trades ask us
How much do Facebook ads cost for a trade?
Most local trades start at £15 to £30 a day in ad spend. Cost per lead varies hugely by trade and job size, from under £10 for small jobs to £50 plus for extensions and roofs. We report it against jobs won so you can see the real return.
Do Facebook ads work for trades like electricians and plumbers?
Yes for planned work like rewires, EV chargers, bathroom refits and boiler replacements. Less so for emergencies, where Google Ads catch people who are searching right now.
Lead form or website?
We test both. Lead forms get more leads at a lower cost, website leads are usually better quality. The CRM shows which is actually turning into jobs for your trade.
Do I need a Facebook page?
Yes, we set one up or tidy yours as part of onboarding, and the ads run from it.
How soon will I get leads?
Usually within the first week of going live. Give it four weeks to find the winning creative.
What do you charge?
A fixed monthly management fee agreed on the call, on top of your ad spend. No percentage of spend.
A quick call with Tom. No pitch deck, no pressure.
We look at your current website and Google listing live, work out where the jobs are, and you leave with a plan whether you work with us or not.