More calls, more quotes, more booked jobs, month after month. A website that gets you found, Google reviews that collect themselves, a missed call text back so you never lose a lead to the next firm, and a CRM to run it all from your phone. All built up front, free. Then one flat fee that covers the lot.
Tom RileyFounder · 10 years in search and lead generation
Riley Marketing is a marketing agency that only works with trades. Not restaurants, not software, not fashion brands. If you turn up in a van and do a job well, we know how to get you more of them. One van or twenty, local or national.
No agency retainers that change every month. No surprise invoices. You get the website, the systems and the people running them for one fixed monthly fee.
Any design you want, or let us take the lead. We know what converts for trades. Unlimited revisions until you are happy, built up front before you pay a penny.
Every customer gets asked for a Google review at the right moment, automatically. We even go back through your old customers first, so the reviews start landing in week one.
You are up a ladder. The phone rings. You miss it. Within seconds the customer gets a text saying you will call them back, so they do not ring the next firm on Google.
Every call, form and text back lands in one simple system you can run from your phone. No spreadsheets, no scraps of paper in the van.
Finish a job, send us the photos and a line about what you did. We turn them into custom branded videos and posts for Instagram and Facebook, then post them for you or send them back for you to upload.
Want more? Google Ads for trades, Facebook ads, Instagram ads and local SEO are available as add-ons once the core system is working for you.
Most agencies sell you hours. We build trades marketing systems that actually work, then run them for you.
Every site we build, every ad we run and every review we collect is for a trade or local service business. We know what a plumber's customer searches for at 7am with no hot water, and we build for that.
No £3,000 website invoice, no retainer that creeps up, no hourly rate. Everything is built before you pay a penny, then it is one flat monthly fee for the lot. Cancel any time.
Ten years of search and lead generation behind every decision. Your site is built to rank, your Google listing is built to be picked, and every lead is caught, texted and tracked so none slip through.
No account managers, no juniors, no ticket queue. Tom builds it, Tom runs it, and Tom answers the phone. You will always know exactly who is looking after your marketing.
This is the loop that runs in the background while you are on the tools. Watch it go round.
"Roofer near me". Your site and Google listing show up with 5 star reviews beside them.
You are mid-job. Normally this is where the lead rings the next company.
"Sorry I missed you, I'm on a job, I'll call you back shortly." They wait for you instead.
You ring back, quote it, win it, do the work. Business as usual.
The system asks for a Google review for you, at the right moment, with a one tap link.
More reviews lift your ranking. More ranking means more searches land on you. Back to step one.
Most trades do great work and never ask for the review. Not because they do not want it, because they are already on to the next job. So we ask for you, every time, in your name.
Most trades send a number in a text or a PDF nobody opens. Ours send a branded quote page on your own web address, and it converts because it looks like the work you actually do.
See the CRM and quoting systemThe three feed each other. Reviews lift your ranking, ranking brings the calls, the calls become jobs, and every job becomes another review.
Any design you want, or let us take the lead. Three trades, three different looks, one job: make the phone ring.
Industrial painting, industrial roofing, resin flooring and cladding spraying for warehouses, factories and commercial units. The system gets them found for every service and feeds quotes straight to the team.
Builders and bricklayers: extensions, loft conversions, refurbishments and new builds. A page for every service they offer, their finished work on show, and every enquiry tracked.
uPVC and aluminium windows, composite and front doors, bifolds, sash windows and roof lanterns. A page for every product, a gallery of finished installs on every page and a call button that follows the visitor on mobile.
You are busy doing the job. The marketing should run in the background and just keep the phone ringing. That is the whole point.
Tom rings you back, usually the same day. We talk about your trade, your area, the jobs you want more of and what you want the site to look like.
Website, review automation and missed call text back, all set up before you pay a penny. Revise it as many times as you like.
Reviews come in, rankings climb, missed calls get answered by text. We keep the site updated and send you a simple monthly summary.
I do not build websites. I build systems: the site, the reviews, the missed call text back and the CRM wired together so the jobs keep coming without you touching it. Ten years in search and lead generation, from one van operations to national brands, and Riley Marketing is the bit I enjoy most.
You will deal with me directly. No account managers, no hand offs, no waiting a week for a reply.
Request a call back"Tom is an expert in search. He rebuilt our website and I love it. It converts great. We compete nationally and I recommend him to everyone without hesitation."
A 20 minute call with Tom at a time that suits you. No pitch deck, no pressure. We work out what your business needs to bring in more of the right jobs, and whether the core package is the right fit.
Tom RileyFounder, Riley Marketing